The story of Effektors logo
After working with 57 designers, reviewing almost 250 different designs during April, we have now chosen the future logo for Effektor. The winner of the design contest (more on this later in this blog post) was Vasil Enev (www.vasilenev.com) and his contribution looks like this:
We really like his visual style, and think the logo express a lot about Effektor. In fact these statements come from early reviewers of the designs, we had in mind (thank you, all of you. We appreciate your feedback):
Effektor is about dimensional modelling
From the metadata model in Effektor, datamarts and import sources are generated
Effektor enables a hub-and-spoke architecture
Effektor binds the different technologies in the Microsoft BI stack together
large data, small data, looks like a mind map
All good and thanks for reading along all this way.
How did we do this? What's a design contest? Well, we have teamed up with the design company 99designs.com. They provide the infrastructure and Q&A processes for businesses and designers to work together remotely. We simply started a design contest, where we described the goal (a logo in many representations) and what we liked and didn't like. Then we put a price tag on the contest and... boom. Within hours, designers started to post ideas in a pace, which almost ate our mental processing bandwidth for the initial week of the contest. To give fast feedback for 15-20 people is a time consuming task (and designers: we are sorry if the feedback sometimes was a little too quick and snappy).
After a week, we tested 10-15 designs with specially invited people - Microsoft MVPs we know, business partners and friends of the house. This helped us focus on 5 designers, all of which made it to the final. Here we ran two polls with invitations send out on LinkedIn, Twitter and Facebook. The polls showed us something interesting:
Our winner (design 212) was either loved or hated by the reviewers, with more lovers than haters. All the other design retrieved many stars in the middle categories, but generally not many 5-star ratings. This indicated to us, that our new logo makes the viewer feel something strong. And that is what Effektor probably also is about. Lovers and haters. But hopefully more lovers than haters.
We have been very content using 99designs.com for this task. And will come back for more. We went for the platinum package for the logo contest to be able to work with the best designers 99designs.com have. Because we only want work with the best. And we think we got an awesome logo out of doing just that.
Thanks to all the designers, who fought hard for it, and to Vasil Enev, who simply nailed it. And to all our friends worldwide, who gave us valuable feedback, both in the initial round and in the polls.